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Personal Branding in the year 2020 : Need of the Hour

If the title caught your eye, we are pretty sure you have been curious about it or are trying real hard to kill some lockdowntime. Either ways, you win! And no we aren’t mincing words to judge your personality, the title speaks for itself. If you have managed to build a persona out of yourself or your company, congrats! You have officially arrived to the brighter side of digital marketing 2020! If you are clueless about what we are saying then read ahead!

 

your-personal-brand - tuskmelon

We are very sure you might have noticed a lot of influencers/personalities in your social media accounts “going live” It’s not out of sheer boredom or coinincidence that people are going live during the lockdown. We can say for sure that most of these accounts will witness a boost in the number of followers and engagement percentage by the end of lockdown. Why you ask? Personal Branding.

We will paint a very relatable picture for an example. If you are going online to check up referrals for a particular business, whats the first thing you open? Google,right? Millions of people rely on Google’s reputation of providing credible data.This, my friend, is called Personal Branding. 82% of investors prefer on a brand with strong reputation before making investment decisions. With the recent boom in digital marketing, personal branding is growing at exponential rates with 87% of company executives choosing online reputation management as one of their highest strategy risks.

What do I get out of Personal Branding?

It’s quite simple actually. Close to 76% of the businesses assume that their online reputation is above average without even giving it a basic audit and 97% of your potential customers and 53% of decision makers read online reviews before they decide whether to associate or not with your brand. A 40% loss in revenue is reported by business with poor Personal branding.

 

how-personal-branding-helps-sales-and-digital-marketing - personal branding

Building your personal brand takes time, planning, creativity and consistency. With the right type of perosnal branding you can increase sales percentage by 23. A good personal brand creates a strong organisational culture within your company which leads to your company employees acting as indirect brand ambassadors of your enterprise. In addition to this a majority of factors such as content strategy and strong digital marketing are key in creating a strong personal brand

References

https://www.entrepreneur.com/article/280371

https://www.slideshare.net/AaronYoung86/online-reputation-management-statistics-2019-digitalox-ltd

https://venngage.com/blog/branding-statistics/

 

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